Red Rock DAO

We’re leading innovative financing solutions to fund brands through decentralized currency and a resourceful community.

Every E-Commerce product-based business owner deals with the struggles of irregular cash flow patterns. They’re caught between forecasting the capital needed for inventory and sustainable business expansion and traditional lending institutions with solutions that weren’t designed for web-based business. Operators are left with a major delta between the need for favorable terms in financing and options from these lending services or p&l-based lending. 

E-commerce business owners are web1 and web2 native and open to non-traditional financing options including cryptocurrency. There is an opportunity in the market to both extend short-term financing options and aggregate a portfolio of E-Commerce and FBA businesses through decentralized currency lending and the purchasing power of a DAO.

Once a funding proposal is submitted for a project, the proposal will be submitted to the Red Rock DAO members to decide whether to nominate a project for funding.

If a funding proposal is nominated, Red Rock DAO members will then vote on whether the project will receive financing from Red Rock DAO. If approved by a majority quorum of Red Rock DAO Members, the project will then receive financing in the form of a convertible note. All project financing will be allocated to Red Rock DAO projects in the form of the cryptocurrency ether.

Our expert team and advisory board bring together decades of experience to both evaluate appropriate investments for the DAO and come alongside operators to implement scaling solutions that maximize profitability. Aggregated businesses are overseen by members of the Red Rock DAO board and delegated specific permissions for process-based decision making. The DAO governs all investment decisions and the sale of assets.